New Brunswick Concrete ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website newbrunswickconcrete.com or use our services.
We comply with Canada's Anti-Spam Legislation (CASL) and the Personal Information Protection and Electronic Documents Act (PIPEDA).
1. Information We Collect
Personal Information You Provide
When you use our contact forms or matching service, we may collect:
- Name
- Email address
- Phone number
- Property address or general location (neighbourhood/area)
- Project details (concrete type, project scope, site conditions, timeline)
Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address
- Browser type and version
- Device type
- Pages visited and time spent
- Referring website
- Geographic location (city/region level)
2. How We Use Your Information
We use the information we collect to:
- Connect you with local concrete contractors
- Respond to your inquiries and requests
- Schedule consultations and site visits
- Generate AI-powered answers through Concrete IQ
- Communicate about your project (with your consent)
- Improve our website and services
- Analyze usage patterns and trends
- Comply with legal obligations
We will only send commercial electronic messages (emails, texts) with your express consent, as required by CASL.
3. Concrete IQ (AI) Data Use
When you use Concrete IQ:
- Your questions may be stored and analyzed to improve our service
- Questions may be published publicly on our website
- AI-generated answers may be cached and reused
- Third-party AI providers (such as Anthropic) may process your inputs according to their own privacy policies
- We may use aggregated, anonymized data for any purpose
Do not submit confidential, proprietary, or personally identifying information to Concrete IQ.
4. How We Share Your Information
We do not sell, rent, or trade your personal information. We may share your information with:
- New Brunswick Construction Network: As our parent network, NBCN may access project information to coordinate services.
- Concrete Contractors: When necessary to match you with a concrete contractor, limited to information needed for their work.
- Service Providers: Third parties who help us operate our website and business (hosting, email services, analytics), bound by confidentiality agreements.
- AI Providers: Third-party AI services that process Concrete IQ queries.
- Legal Requirements: When required by law, court order, or to protect our legal rights.
5. Data Security
We implement reasonable security measures to protect your personal information, including:
- SSL/TLS encryption for data transmission
- Secure data storage with access controls
- Regular security assessments
- Employee training on data protection
However, no method of transmission over the Internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
6. Your Rights Under PIPEDA
Under Canadian privacy law, you have the right to:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Withdrawal of Consent: Withdraw your consent to our use of your information (subject to legal or contractual restrictions)
- Complaint: File a complaint with the Office of the Privacy Commissioner of Canada
To exercise these rights, contact us using the information below.
7. CASL Compliance
In compliance with Canada's Anti-Spam Legislation:
- We obtain express consent before sending commercial electronic messages
- All commercial messages identify the sender (New Brunswick Concrete)
- All commercial messages include a working unsubscribe mechanism
- Unsubscribe requests are processed within 10 business days
Transactional messages related to your project (matching updates, scheduling, project updates) may be sent without additional consent as they relate to services you requested.
8. Cookies and Tracking
Our website may use cookies and similar tracking technologies to:
- Remember your preferences
- Analyze website traffic and usage patterns
- Improve website functionality
You can control cookies through your browser settings. Disabling cookies may affect some website functionality.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
10. Data Retention
We retain personal information only as long as necessary for the purposes outlined in this policy or as required by law. Specifically:
- Concrete IQ Questions: May be retained indefinitely for published Q&A content
- Contact Requests: Retained for 2 years to allow follow-up on potential projects
- Marketing Consent Records: Retained as long as consent is valid, plus 2 years
- Analytics Data: Retained in aggregated form indefinitely
11. Children's Privacy
Our services are not directed to individuals under 18. We do not knowingly collect personal information from children. If we become aware of such collection, we will delete the information promptly.
12. Changes to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date. Continued use of our website after changes constitutes acceptance of the revised policy.
13. Contact Us
For questions about this Privacy Policy or to exercise your privacy rights, contact us through our contact form and include "Privacy Request" in your message, or reach out via:
For unresolved privacy concerns, you may contact the Office of the Privacy Commissioner of Canada.